Created in 2019 by Kiaya Daniels
I was born and raised in a small town near Byron Bay, on the Far North Coast of NSW, Australia. Growing up in such a beautiful part of the world, with a family full of creatives played a huge role in developing my taste for design. After moving to Sydney to study fashion design, I graduated in 2013 and subsequently showed at Mercedes Benz Fashion Week Australia in 2014. Showcasing menswear at the time, I went on to continue working as a menswear designer and director for the years following. However, I had always dreamed of working for myself and having my own label. After years of developing the idea for Jord in my mind, I took the leap and officially launched Jord Sleep in 2019.
Meaning Daughter of Night, Jord is all about offering beautiful sleepwear options that empower women. My aim is to provide women with beautiful garments that they can feel special in, whilst remaining comfortable in. At the core of the label, I place incredible importance on designing and developing pieces to last. Slow fashion is something I have always regarded and keep in mind when designing and producing.
Whilst Jord was developed as a sleepwear label, garments are designed to be worn for any occasion. Collections are made up of mix and match co-ordinates, allowing you to pick the sizes and styles that suit you. All Jord styles are 100% original and all fabrics are 100% natural. Running the label as a one woman show, I look after all business aspects as well as designing, patternmaking and sampling in the Jord Studio, Sydney.